As we transition to a world where self-directed purchase journeys and self-servicing become more prevalent, the app becomes the single point of interaction between a business and its customers. The experience the app provides to a customer is there for critical in determining the quality of the relationship between business and customer. We understand the value of this channel and we ensure that our apps are intuitive and support the customer in achieving all of their required actions. 

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MIP’s approach to Mobile App development enables your digital app to become your customer’s ‘alter ego’. We accumulate unique customer data to craft a digital persona - a consolidated digital presence that represents the customer, or what we refer to as a ‘digital twin’. This enables us to accurately predict customer needs, decisions and preferences.